premium brand
sell then upsell
At Yahoo! there was a push to add non-advertising revenue by morphing free services
- in this case, Geocities - into premium paid services. Our team built a new marketing site
and an order flow for the premium Web Hosting product.
Data showed that if users found a domain name quickly they were much more likely to complete
an order. Choose Domain pages were seeded with suggested domain names based on the user's Yahoo! ID.
During an order incremental upgrades like extra email addresses and disk space were offered. These upgrades continued to be offered after the order was complete, in the web hosting control panel.
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