Welcome to my portfolio. Click the images below to browse through some samples of my work.

Punchcut Aug to Dec 2010. Punchcut is a design agency that specializes in mobile user experience. I led a small team of interaction and visual designers, crafting a detailed design from a previously-developed concept. Notable achievements: A rapid design iteration phase, reviewing designs with our primary stakeholders and a group of secondary stakeholders that oversaw product direction. Completion of an on-device, high-fidelity prototype for an intense round of user testing. Targeted recommendations for improving both product design and definition. Key takeaway: A strong client relationship enables a strong design.

FLO TV 2007 to 2010. FLO TV is a wholly-owned subsidiary of Qualcomm, with a dedicated physical network for broadcasting TV to mobile devices. Our design team was responsible for building a Mobile TV app for multiple platforms: hardkey feature phones, touchscreen multimedia and smartphones (Android and iPhone), automobiles, and direct-to-consumer devices. Our challenge: Create a new consumer experience, while representing the interests of major carriers (AT&T and Verizon), content providers (e.g. MTV), and device manufacturers (e.g. LG). Key takeaway: Forging internal and external partnerships.

Qualcomm (BREW) 2005 to 2007. Qualcomm is primarily a cellphone chip manufacturer, however their BREW platform was an early enabler of mobile storefronts and application download. Our team (Qualcomm Internet Services) created demo products that we pitched to carriers and device manufacturers to showcase the advantages of the BREW ecosystem. As part of that effort, I created many BREW apps designed to entice the user to download mobile assets like ringtones, wallpaper and games. Key takeaway: Working across devices and carriers.

Yahoo! 2002 to 2004. In 2002 Yahoo! was experimenting with subscription as a potential revenue stream (instead of relying solely on advertising). Our team's mandate was to "premiumize" the free Geocities webhosting property. Working very quickly, we designed a marketing site and an online ordering process from scratch. One design goal was to demystify concepts like domain names, file transfer, and email administration for the average consumer. An overarching business goal was to gently but consistently upsell the user once they were engaged in the hosting process. Key takeaway: The intersection of design and commerce.

Apple 1995 to 2001. I joined Apple shortly after the launch of Mac OS 8.0, however by 1998 our team was dedicated to the transition to OS X (Aqua). We revisited most user-facing elements of the operating system; I was responsible for many of the secondary pieces that hooked into the Finder. We had to innovate, adapt to a new UNIX system, and revitalize the brand - with its trademark ease of use - for Mac OS users and developers. Key takeaway: The impact of a powerful brand.