FLO TV

Senior Product Manager, User Experience
2007-2010
Design Manager for Wireless & Auto

redesign on-device subscription

optimize for the impulse buy
The central task of the mobile TV application is to view content. Customers could only sign up for the service on-device. Therefore the subscription redesign focused on unlocking new content in just a few steps.

Although subscription can be initiated through Settings the primary starting point is the TV Player (shown in step 1). When subscription is complete the user returns to the Player, where the channel they started at is immediately "lit up" with the content they just purchased (shown in step 4).

The number of perceived steps to complete subscription was minimized (although not all steps are shown here). Progressive disclosure via a "More" button (shown in step 3) was used to reveal secondary information without leaving the subscription flow.