game download-and-play
console-style engagement
The BREW team wanted to increase mobile game purchases. This product demo showed an alternative to
catalog-based application download storefronts.
Borrowing heavily from console game systems, the concept showcased a "play first buy later" philosophy
including free game demos and a credit-based purchase system.
To increase the likelihood of conversion from free demo to purchased game, some community-based features were adapted to the mobile. Forms requiring limited data entry
were used to set up a profile and issue challenges.
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